Sea Otter Classic Industry Connect

Welcome to the official Industry portal for the 2027 Life Time Sea Otter Classic (April 15–18, 2027 | Monterey, CA).

Designed for approved retailers, distributors, brands, and cycling and outdoor industry professionals, Industry Connect puts you at the center of the world’s premier cycling festival—connecting you with more than 1,000 exhibiting brands, emerging product launches, and industry leadership across four days of business and community.

Use this portal to claim your Industry Connect Credential and secure optional Sea Otter Club Hospitality Passes and Reserved Parking for your stay in a single checkout.

What Your Industry Connect Credential Includes

  • Four-Day Festival & Expo Access: Full admission to the Sea Otter Classic and the Expo featuring 1,000+ exhibiting brands, product launches, demos, and festival programming.
  • Exclusive Industry Hub Admission: Complimentary access to The Industry Hub, located inside the Expo directly across from the Sea Otter Club.
  • Dedicated On-Site Workspace: Covered seating, complimentary Wi-Fi, and a quiet setting away from the festival energy to host meetings, catch up on work, and network with brands, media, and retail peers.

Available Upgrades & Add-Ons Below

  • Sea Otter Club Passes: Upgrade your on-site experience with premium VIP hospitality, catered dining, and elevated viewing directly across from The Industry Hub.
  • Reserved Parking Passes: Secure convenient, guaranteed on-site parking for faster daily arrival and departure.

Important Redemption & On-Site Guidelines

  • Applying Your Credential Code: If you received an approved Industry Connect voucher code, add your Industry Hub Credential to your cart and enter your unique single-use code at checkout. Voucher codes apply exclusively to your Industry credential; Reserved Parking and Sea Otter Club passes are paid add-ons.
  • Credential Verification: You will be prompted at prior to checkout to provide your Company/Organization and Job Title.
  • On-Site Access: Credentials must be clearly displayed at all times to enter The Industry Hub. Keep your confirmation email handy upon arrival in Monterey for express QR scanning at Will Call.